If they can’t find you, they can’t buy from you: learn how to use Search Engine Optimization with Aleyant Pressero™ web-to-print storefronts

April 1, 2013. Wheaton, IL.
Aleyant Systems, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, reported that Part One of its free webinar series on adding SEO functionality to web-to-print in conjunction with In Cart Marketing was successfully presented to an enthusiastic group of print service providers. Following this introductory session, the second session in the series will cover advanced techniques. In Cart Marketing staff are Pressero experts with extensive knowledge in SEO and SEM (Search Engine Marketing) for online retail print stores. Owners of Aleyant’s Pressero web-to-print solution, print service providers who have alternative web-to-print systems, or those considering adding web-to-print will benefit from these sessions.

“Part One of this webinar series was very well-received, especially the real-life examples of companies who have implemented these techniques and seen their businesses grow as a result,” said Greg Salzman, President of Aleyant Systems. “We are looking forward to an equally exciting Part Two that will focus on advanced techniques for increasing the online visibility of Pressero web-to-print stores.  We are fortunate to be partnering with In Cart Marketing on these important sessions, bringing their knowledge and expertise to our audiences.”

Webinar Schedule

Advanced SEO for Web-to-Print: April 9th, 11 AM (Central Time) AND April 11th at 2 PM (Central Time)

To register for these educational sessions, visit http://www.pressero.com/page/webinartraining

Pressero Web-to-Print

Pressero from Aleyant Systems is an affordable and easy-to-use cloud-based B2B or B2C online storefront solution that can quickly and easily be customized to individual client needs. Because it is delivered as Software as a Service (SaaS), it has a pay-as-you-go model that involves limited up-front costs. Pressero comes enhanced with eDocBuilder, a web-based variable data publishing system. eDocBuilder can also be easily integrated into third-party web-to-print or MIS solutions. It features advanced typography control, imposition, scripting support, PDF workflows, rapid template creation, Excel merge capabilities and more. With Aleyant’s Automated Workflow Integrator (AWI), online operations are made as streamlined and affordable as possible. AWI is a critical enabler for achieving the goal of workflow automation. Examples of applications for AWI’s rules-based approach include automating processes for file renaming for workflows that have strict file naming conventions, automatically unzipping zipped files, or sending files and metadata directly to a RIP for processing, eliminating multiple steps in the workflow. This type of automation can also be applied to digital workflows where there is no printed output.

Additional Webinar Benefits

Attendees to the Advanced session will still be able to download In Cart Marketing’s free Social Media Marketing Guide. “During both sessions,” said Lisa Thompson, Partner at In Cart Marketing, “we will not only be sharing SEO and SEM techniques, both general and specific to Pressero, but we will also explain the importance of integrating social media into marketing strategies to further develop the strength of a company’s online presence.  This free guide will build on our webinar content and will be valuable to printing businesses of all sizes.”

“We don’t just give advice,” added Thompson. “We ‘walk our talk.’ Within our group, we have more than 50 years of collective experience with SEO and SEM, most of that related to print and print ecommerce sites, and we have been practicing these techniques for ourselves for more than 10 years. Some of our sites have tens of thousands of annual visitors, and our goal in this session is to lay the foundation for attendees to achieve similar success. Attendees of both sessions will leave with actionable ideas they can implement immediately to increase the online visibility of their businesses.”

For more information about Aleyant offerings, please visit www.Aleyant.com or call +1.630.929.0104. Our blog can be found at blog.pressero.com.

For more information about In Cart Marketing, visit www.incartmarketing.com.

About Aleyant Systems
Founded in 2005, Aleyant Systems is an innovative leader in providing robust software services to the graphic communications industry at value-driven prices. Their expertise lies in developing highly functional and flexible applications using the most current web development technologies available, including workflow aimed at lights-out automation. Their flagship Web-to-Print software, Pressero, is a highly customizable retail and business-to-business store front interface and has launched many of their clients into the exciting world of Internet based print sales. Aleyant also offers their web-based online design and variable data publishing (VDP) system, Aleyant eDocBuilder™, as a separate product and it is now integrated into multiple MIS and Web-to-Print systems.

About In Cart Marketing
In Cart Marketing has been putting orders in online carts since 2001, including both Pressero and our own carts. We've built very simple and very complex pages and products for our Pressero clients. From search engine optimization to product and page set up, we know Pressero inside out. We know how to help you get the most from your Pressero investment. 

 What’s unique about us is that we have actually done for ourselves what we do for our clients. We're the e-commerce development and search engine marketing team that has built, managed, owned and sold successful e-commerce stores. Now, we implement those effective, affordable, transferable e-commerce marketing skills to you, skills that grow your online business – and you.

 We understand what “shoe string” means. We’ve lived it. We’ve built success with value and budget at the core of our own stores and those of our clients. We have learned that e-business store owners of every size expect the best possible results for as little expense as possible. Our services are offered a la carte, bundled and contract based. Fees are published on our site and in our proposals. Our clients know what they’re spending and what they can expect us to deliver, right from the start. It’s time for you to get started with In Cart Marketing to optimize the web-to-print experience for your customers and for your business.