Bagelstein Restaurant Franchise Bakes Up Good Business with Aleyant Pressero Web-to-Print
September 1, 2015. Wheaton, IL — Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today reported that Bagelstein, restaurant franchise headquartered in Strasbourg, France, and specializing in delivering healthy food in a fun environment, has implemented Aleyant Pressero™ Web-to-Print to make printed and other materials more readily available to its franchisees.
“While baking delicious bagels is the heart of the Bagelstein franchise business, our ability to provide store managers with high quality, timely printed materials is almost as important to our success,” said Thomas Hiebler, Communications Manager for Bagelstein. “We needed to find a way to speed up creation and delivery of flyers, menus and other printed materials which were being created manually and often had lead times of as much as a month. We chose Aleyant Pressero with eDocBuilder because it gave us a robust, printer-independent solution that allowed us to automate ordering and approvals, dramatically speeding up order delivery times and significantly improving quality.”
In March of 2012, just a year after opening its first store in Strasbourg, Bagelstein participated in the Franchise Exhibition in Paris and walked away with 600 leads. “This was a huge turning point in the business,” Hiebler comments, “and has resulted in our building a thriving franchise network. The first franchise was opened in Paris in September of 2012, and the network now consists of 45 shops across France with one in Luxembourg. By the end of 2016, we expect to open an additional 60 restaurants in France, Luxembourg, Belgium, Germany, Spain and the Emirates, and we won’t stop there.”
Before implementing Aleyant Pressero, the ordering process for printed materials was manual requiring the intervention of designers for every order, and a huge bottleneck that needed to be addressed in light of the organization’s rapid growth. “In addition to the convenience of online ordering,” Hiebler says, “we wanted to build optimized templates that managers could use as a base for document creation, giving them local flexibility but guarding our brand integrity. We also needed to automate the approval process to speed orders through the system. Pressero with eDocBuilder allows us to do that.”
Not only has the new process sped up delivery of needed materials to individual restaurants, but it has also freed up the design staff to focus on broader communication and campaign needs. Hiebler concludes, “Without Aleyant Pressero, I don’t believe we would be able to successfully undertake the rapid expansion plans we now have in place. It is truly a game-changer for us.”
Pressero Web-to-Print System
Aleyant Pressero™ is an affordable and easy-to-use, cloud-based B2B and B2C online storefront solution that can quickly and easily be customized to individual client needs. This includes ‘mobile-first’ design for branded sites to ensure proper display regardless of the viewing device being used. Pressero includes Aleyant eDocBuilder™, a web-based variable data publishing system built specifically to easily integrate into Aleyant or third-party web-to-print or MIS solutions. eDocBuilder features advanced typography control, imposition, scripting support, PDF workflows, rapid template creation, Excel merge capabilities and more. Aleyant’s Automated Workflow Integrator™ (AWI) connects the online storefront’s to prepress and production using a rules-based approach to automate such processes as file retrieval and renaming, unzipping zipped files, or sending files and metadata directly to a 3rd party color management or preflight application such as Tucanna tFlow, or a RIP for processing, eliminating multiple steps in the workflow. Aleyant Print Job Manager™ is MIS/ERP simplified. It uses a new mobile, cloud-based approach to MIS that includes a fast means of generating market-driven pricing, job management, inventory control, planning and estimating.
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Founded in 2005, Aleyant is an innovative leader in providing robust software services to the graphic communications industry at value-driven prices. Its expertise lies in developing highly functional and flexible applications using the most current Web development technologies available, including workflow aimed at lights-out automation. Its flagship web-to-print software, Aleyant Pressero™, is a highly customizable retail and business-to-business storefront interface and has launched many of its clients into the exciting world of Internet-based print sales. Aleyant also offers a Web-based online design and variable data publishing (VDP) system, Aleyant eDocBuilder™, as a separate product. Aleyant’s solutions are integrated with multiple MIS and web-to-print systems.