Pressero v5.3.2 Released!

Our developers released Pressero v5.3.2 in mid-January. Here are some of the new features it included:

Ability to Customize Title Prefix and Suffix for Easier SEO

For B2C (retail) and Informational sites, you can now quickly add information to your page titles throughout the site, to help you with search engine optimization (SEO). This new, non-required option lets you customize prefixes and suffixes for product detail pages (B2C sites only), category pages (B2C sites only), and content pages (B2C and Informational sites). For example, if you enter “Affordable” as the product title prefix and “in Chicago” as the product title suffix, then if you have a product named “Business Cards,” the product detail page’s title will automatically become “Affordable Business Cards in Chicago”. You can configure these prefixes and suffixes in Site > Settings > SEO / HTML tab > Page Title Adjustments area. This is an optional adjustment; the best approach is to fine tune the page title in Site > Pages, Site > Products, or Site > Categories. However, the prefixes and suffixes option is a convenient way to apply some enhanced SEO to all your product, category, and/or content pages in one quick area.

simple SEO configuration area for printing ecommerce sites

The option to add a prefix and/or suffix to all product, category, and content pages is available for B2C and Informational sites in Site > Settings > SEO/HTML.

Microtags Included for Better SEO

All product pages on B2C (retail) sites now include extra product microtags to help enhance your SEO. All the information for the microtags can be entered in Site > Products > [specific product], unless otherwise specified below. The microtags include:

  • Product name – The product name entered in the product’s General tab
  • Price – Teaser price of the product (if you’ve configured one in the product’s General tab)
  • Price currency – Only included if you’ve configured a teaser price, the price currency microtag will be based on the culture selected in Site > Settings.)
  • Image – A URL to a medium-sized version of the image you’ve uploaded in the product’s Artwork tab)
  • Description – The short description (if any) that you have entered in the product’s Description tab
  • Category – The category that the product belongs to

Microtags are only visible to a customer if they view the HTML source of the product page. The information is mainly there to assist search engines in categorizing your product pages.

This new feature is automatic and does not require any setup on your part, aside from the product customization you are already doing to configure the settings listed above. If one of the items above is left blank, the microtag is automatically not included in the product page.

Two New Custom Email Notification Tags Available

We’ve added two new tags that are available for use in customized Low Inventory notification email. This email notification is sent when an inventory stock goes below the amount you have set as its Reorder Point in Site > Inventory. The new tags are:

  • ##STOCKINVENTORY_LASTORDEREDDATE## – Use this tag to insert the date of the last time this inventory stock was ordered.
  • ##STOCKINVENTORY_LASTORDEREDQUANTITY## – Use this tag to insert the quantity of the last order of this inventory stock.

These tags are not part of the standard Low Inventory notification email. If you would like to create a custom Low Inventory email, go to Site > Email Notifications. Select the Low Inventory notification, and click “View.” Then scroll down and click “Customize.” To insert the tags, you can either type them in (making sure to include the ## signs around them) or select them from the Tag dropdown menu. Click “Save Changes” when you are finished.

Please note that custom email notifications are only included with Professional and Enterprise subscriptions.

email notification setup for web-to-print ecommerce sites

Clients with Professional or Enterprise subscriptions to Pressero can customize the Low Inventory notification email with additional tags to provide a more informative email.

Department Available in Report Writer

Our developers have added the ability to include your customer’s departments in reports you create in Tools > Report Writer. This will enable you to create department-specific order reports, or sort a full order report by departments. Departments are created in Site > Locations & Departments, and users can be assigned to a department in Site > Site Users > [specific user] > General Information. If a user who is assigned to a department places an order, this is the department that will display for the order in the Report Writer. In order to view the Department column in the Report Writer, expand the Filter at the top of the page. In the Columns dropdown menu, select “Department;” then click “Refresh.”

reporting tool for web-to-print e-commerce sites

In Tools > Report Writer, you can use the Column filter option to include the ordering user’s department on any reports.

Stay tuned for upcoming posts about additional exciting, newly-released features!